What is the aim of the city’s communications?
The City of Innsbruck regards transparency and accountability as the cornerstones of communication. The aim is to provide citizens with simple and accessible information on city matters and to publicise key projects, services and initiatives.
What channels does the City of Innsbruck use for communication?
The City of Innsbruck uses:
- its own channels:
- The City of Innsbruck’s website: www.innsbruck.gv.at
- Easy-to-read website: ls.innsbruck.gv.at
- Official gazette‘Innsbruck informiert’ and its associated newsroom
- Social media channels: Instagram, Facebook, X, YouTube and LinkedIn
- Paid external channels: media, online websites or platforms, billboards, bus wraps and many more
All paid services are reported to the Austrian Communications Authority (KommAustria). Paid services include, amongst other things, job vacancies, obituaries, information and advertising campaigns, social media campaigns and much more.
The reports submitted to KommAustria can be viewed publicly here:
What regulations apply to the City of Innsbruck’s communications?
Communication is governed by statutory provisions, in particular the Media Cooperation, Funding and Transparency Act (MedKFTG) and the European Media Freedom Act (EMFA). In addition, the City of Innsbruck’s compliance guidelines set out how matters such as dealings with the media and public procurement must be handled:
How are media contracts awarded?
When awarding public contracts – that is, when the City of Innsbruck ‘procures’ something – city staff always adhere to the general principles and procedural rules of public procurement law. Key principles in this regard include transparency, traceability, objectivity, proportionality and non-discrimination. Furthermore, the City of Innsbruck always assesses the need, quality, cost-effectiveness and sustainability of contracts when awarding them.
How do staff members proceed when awarding media contracts?
- Staff check whether the contract is subject to media transparency legislation.
- They check whether there is a cross-border interest. If this is the case, the principle of proportionality is observed when awarding the contract and a Europe-wide call for tenders is issued.
- They conduct a non-discriminatory procedure.
- They award contracts on the basis of verifiable, transparent, objective and non-discriminatory criteria. In doing so, they take into account, for example, the reach and suitability of the medium for the specific communication purpose, local relevance and other media-specific and quality-related aspects.
- They document the procurement processes in a transparent manner.
Which media outlets does the City of Innsbruck select?
Staff ensure that
- reach the selected target groups as effectively as possible.
- to select media that are appropriate, in terms of both content and style, for the Innsbruck City Council.
- to place city-related content within a high-quality editorial context .
- to use a variety of media, formats and channels to communicate in the best possible, most appropriate and targeted way (media mix)